Writing
Notes on the science behind Facet
Methodology, parameter explainers, and the occasional take from the team building a clinical-grade facial analysis tool. New post every week.
October 25, 2026
·7 min read
Facial Analysis Software: What It Measures (Not Who You Are)
Facial analysis software is often confused with face recognition. Here is what each kind actually does, which one measures your features, and how to judge it.
educationmethodologyOctober 20, 2026
·7 min read
Does QOVES Work? How It Works, and How to Check Any Face Analysis
Does QOVES work, and is QOVES worth it? How the service works by its own description, and five checks that tell you whether any facial analysis is accurate.
comparisonmethodologyOctober 16, 2026
·6 min read
FaceRate Review: What Its Face Rating Measures, and What It Leaves Out
FaceRate gives each facial feature a score out of 10 and an overall rating. Here is what that score is based on, what the golden-ratio research says about it, and what a measurement shows that a rating cannot.
comparisonmethodologyOctober 11, 2026
·6 min read
How Much Does QOVES Cost? The Reported Price, and What It Adds Up To Over Time
QOVES does not publish its prices. Here is what third-party listings report, what the membership adds up to if you keep measuring, and how to judge what any facial analysis price actually buys.
pricingcomparisonOctober 7, 2026
·7 min read
Free Facial Analysis: What You Get for Free, and Why Facet Charges $39 Once
Free facial analysis tools exist, and some are worth a look. Here is what they typically give you, a free way to measure your own proportions with a photo and a ruler, and what the one-time $39 for Facet actually pays for.
pricingeducationmethodologyOctober 4, 2026
·7 min read
Facial Harmony Test: What a Real One Checks, and How to Tell It From a Quiz
Before you take a facial harmony test, know what it should be measuring. A real one checks proportion and symmetry from facial landmarks against published population ranges. Here is what that involves, and five ways to spot a test that is only guessing.
educationmethodologypositioningSeptember 30, 2026
·7 min read
Facial Symmetry Analysis: What Actually Gets Measured, and Why It Outweighs Most Single Features
A facial symmetry analysis should not be a pass or fail vibe check. Here is how symmetry is actually measured from paired landmarks, why no real face is perfectly symmetric, and why the research ranks it above most single features.
educationmethodologypositioningSeptember 27, 2026
·7 min read
Face Potential Scanner: What 'Potential' Actually Means When It's Measured
A face potential scanner implies it can reveal a hidden ceiling. Measured honestly, potential is the gap between your current values and a realistic range, and it depends on whether a feature is soft tissue or bone.
educationmethodologypositioningSeptember 23, 2026
·7 min read
Face Attractiveness Analyzers: What the Underlying Research Actually Supports
Most face attractiveness analyzers imply the model "just knows." Here is the actual peer-reviewed research behind attractiveness judgments, and what a legitimate analyzer should be citing instead of guessing.
educationmethodologypositioningSeptember 21, 2026
·7 min read
Face Rating Apps Give You a Number. Here's What They're Not Measuring.
A face rating app hands you a score out of 10 and nothing else. Here are three specific, citable measurements that score quietly averages together, and what shows up when you see them separately.
educationmethodologypositioningSeptember 16, 2026
·7 min read
Face Analyzer Apps Compared: What Each One Actually Measures
Every "face analyzer" claims to tell you something about your face. Here is what the three real categories actually compute, and how to tell which one you're using before you trust its output.
educationmethodologypositioningSeptember 9, 2026
·7 min read
What Is Facial Analysis? What Actually Gets Measured (Not Rated)
"Facial analysis" gets used for everything from a single opaque AI score to a full clinical measurement suite. Here is the actual difference, and what a real analysis reports that a rating never does.
educationmethodologypositioningSeptember 2, 2026
·6 min read
Cheekbone prominence: what "high cheekbones" actually measures and how much it matters
"Do I have high cheekbones" gets answered by eye everywhere online. Here is the actual measurement behind the phrase, what the attractiveness research found when it tested cheekbone prominence against other facial features, and what moves it.
parameterseducationAugust 30, 2026
·6 min read
Chin projection and the mewing myth: what actually moves your profile
"Weak chin" gets diagnosed on TikTok by eye and treated with tongue posture. Here is the actual cephalometric measurement behind chin projection, and why an adult skeleton does not respond to mewing.
parameterseducationAugust 26, 2026
·6 min read
Natural vs clinical protocol: which one should you actually try first
Every module in a Facet report pairs two non-invasive recommendations with two in-clinic ones. Here is the actual decision framework for choosing between them, based on reversibility and what kind of gap you are closing.
how-tomethodologyAugust 23, 2026
·6 min read
Midface ratio: what "compact midface" actually measures
Aesthetics forums treat midface ratio as a single make-or-break number, usually interpupillary distance divided by pupil-to-lip distance, with a narrow "ideal" range. Here is what that number can and cannot tell you, and what the aging research behind it actually shows.
parameterseducationAugust 19, 2026
·6 min read
Facial thirds: what the equal-proportions rule gets wrong
Every aesthetics guide repeats the same rule: divide the face into three equal thirds. The largest anthropometric study to actually measure real faces found the thirds are not equal, and the gap is consistent enough to matter. Here is what it found and how Facet scores proportion instead.
parameterseducationAugust 16, 2026
·6 min read
The golden ratio and your face: what the research actually found
The Marquardt mask gets shared as proof that beauty reduces to phi. The study that actually tested that claim against real attractiveness ratings found something else. Here is what it found and what Facet measures instead.
parameterseducationAugust 12, 2026
·6 min read
Facial width-to-height ratio: what the dominance research actually found
fWHR gets cited online as a shortcut for dominance, testosterone, and attractiveness. The research is real but narrower than the claims. Here is the original study, the failed replications, and what the ratio can defensibly tell you.
parameterseducationAugust 9, 2026
·5 min read
Facial harmony: what your overall score really measures
Facet's overall score is not an attractiveness rating. Here is what it actually represents, how it is computed, and how to read it correctly.
methodologyscoringAugust 5, 2026
·5 min read
The gonial angle: the actual number behind a defined jawline
"Sharp jawline" is a look. Gonial angle is the number underneath it, with a documented population range and a separate, higher aesthetic ideal. Here is what it measures and what moves it.
parameterseducationAugust 2, 2026
·6 min read
5 clinical parameters to check before booking a cosmetic procedure
Most aesthetic consults last 20 minutes. Five numbers you should walk in already knowing, so you spend the time on the right questions.
how-toeducationJuly 30, 2026
·5 min read
Skin homogeneity: what the score actually measures
"Uneven skin tone" is a description, not a measurement. Here is the clinical parameter behind it, what causes it, and what a homogeneity score can and cannot tell you.
parametersskincareeducationJuly 26, 2026
·5 min read
The Goode index: a 1984 paper that still defines nose aesthetics
Most people reading a rhinoplasty consult are unknowingly receiving feedback against a ratio defined in a single paper from 1984. Here is the paper and why it has held up.
parameterseducationJuly 22, 2026
·5 min read
Brow peak position: what the Carruthers ideal actually specifies
Everyone has an opinion on arched vs flat brows. The clinical definition of brow position is narrower, more specific, and easy to get backwards. Here is what it actually measures.
parameterseducationJuly 19, 2026
·6 min read
Why ethnicity-aware scoring is the default, not the exception
Most face-scoring tools use Caucasian-skewed thresholds as a universal baseline. Here is how Facet keys thresholds to seven ethnicity groups and why it changes the recommendations.
methodologypositioningJuly 15, 2026
·6 min read
Facet vs QOVES: how the two facial analysis reports actually compare
QOVES and Facet are the two named options if you search for clinical facial analysis. A side-by-side on price, turnaround, methodology, and what each report actually contains.
comparisonpricingpositioningJuly 12, 2026
·7 min read
Reading a facial morphometry paper: a beginner's guide
Facet cites a paper behind every score. Here is how to actually find and read those papers without a medical degree.
educationmethodologyJuly 7, 2026
·6 min read
Is a $39 facial analysis report worth it? What you actually get
A module-by-module walkthrough of what a Facet report contains, so you can answer the worth-it question before you pay for one.
pricinghow-toJuly 5, 2026
·6 min read
Black-box AI vs deterministic scoring: why it matters
Most face-scoring tools say "AI" and stop there. Here is the cost of stopping there, and what a deterministic alternative looks like.
methodologytechnicalJune 28, 2026
·4 min read
How to take a scan-ready photo at home
The single biggest reason scans fail is photo quality. A 3-minute setup that catches every rejection criterion before it costs you a scan.
how-toscanningJune 21, 2026
·6 min read
The problem with TikTok skincare advice
Short-form skincare content is the largest unregulated medical advice channel ever created. A look at how it goes wrong and how to read it without getting hurt.
industryskincareJune 14, 2026
·5 min read
What canthal tilt actually tells you about your eyes
The most over-discussed and least understood facial parameter on the internet. What it measures, what it predicts, and what it does not.
parameterseducationJune 7, 2026
·7 min read
MediaPipe and the 468 landmarks behind every Facet score
Most face-scoring apps do not tell you what they actually measure. Here is what Facet uses, why, and what it cannot do.
methodologytechnicalMay 31, 2026
·6 min read
Why $39 once, not $150 a year
Subscription pricing makes sense for software you use weekly. Facial analysis is not weekly. Here is the pricing logic behind Facet, in detail.
pricingpositioningMay 24, 2026
·5 min read
Why we built Facet
A short account of how a 28-day wait and a $150 invoice produced a one-time, instant, citation-backed alternative.
storypositioning
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